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Brussels Beer Project Shinjuku

Posted on May 14, 2017April 17, 2025 by Tokyo Beer Drinker
FYI, this place has opened on the site of the former Cafe Hoegaarden. I have kept the original post by James below if you are interested in reading that.
2017 seems to be shaping up to be the year of new taprooms in Tokyo. Not long after the opening of the new Mikkeller bar in Shibuya, the fairly new Belgian brewery Brussels Beer Project have taken over the old Cafe Hoegaarden site in between Yoyogi and Shinjuku, just up the hill from YYG. I never made it to Cafe Hoegaarden, but somehow found myself visiting Brussels Beer Project Shinjuku (hereafter referred to as BBPS), very soon after opening. What a difference a name makes! As a big Belgian beer fan, I was a bit put off by somewhere that named itself after one of the more uninteresting Belgian beers. Whilst I’m not sure how I feel about BBP yet, (they’re only fairly new after all!), there is definitely a bigger incentive for me to visit this place after it’s rebranding. I’m not sure if there is any connection to the Brussels chain of Belgian bars that ran Cafe Hoegaarden. BBPS doesn’t appear on their website but it wouldn’t be the first time that apparently unrelated places have a hidden connection. And I did spot someone in the facebook photos which would suggest that there is some kind of link. Anyway, enough of the preamble and on with the details.
– Seems to be a very similar layout to the old place. On the first floor, a counter for maybe 10, couple of small tables at the back. Didn’t go upstairs but there seemed to be a few people up there and tabelog lists the official capacity as being 58, so there’s obviously a bit of room. Decor is the usual bare concrete and bit of wood, but this time decorated with the bright colours of the various BBP beer labels.
– 18 taps, 11 of which were BBP beers. Of these, five were regulars and six seasonals and collaborations. The remaining seven taps were Japanese Craft Beers with some kind of Belgian connection or feel. Serving sizes are a mystery. There are two sizes, the small probably being around 200-250ml and the large being a Teku glass being filled with probably about 350ml of beer. Just guessing at these sizes though. BBP regulars are priced at ¥700 and ¥950 respectively with the seasonals being ¥800 and ¥1050. Guest beers have a bit more of a price range, ¥700-¥880 and ¥1000-¥1200. The Japanese guests featured some pretty good selections, featuring interesting stuff like Yorocco, Kyoto and Zakko. They also had AJB on but I can’t decide if that’s a good or bad thing recently. Not sure if these interesting guests will continue or whether they were specials on for the opening events. [Update, I went back yesterday and it seems that the large size in the Teku glass is beer up to around the 250ml mark and then a large head (no problem with that). Maybe coming out around 300ml in total, I reckon. I’d guess the smaller size can’t be more than 200ml. So, actually it’s pretty expensive. Still quite like the place though, but not quite as much as before]
– Pretty busy on the Saturday early evening we visited, but like I said, it was quite soon after opening. The atmosphere was pretty good with a wide range of customers in. Their playlist seemed to consist entirely of 80’s ad 90’s pop hip-hop which was a little surprising. Pleasingly, it’s no smoking and there is no cover charge! They also serve food and the menu seems to be a mix of typical Japanese Craft Beer bar food with a slight nod towards Belgium. I was very very happy to see that they had samurai sauce available to order with the frites. It’s been a while samurai sauce!
I was actually quite surprised how much I liked this place. As I said, I’m still not completely decided about their beers. I like them, but sometimes feel that they are being ‘crazy’ for the sake of it. However, everything I drank on the night of my visit was pretty good. It’s good to see that there’s no cover charge. Very welcome! I wish they would print the sizes of their servings on the menu though. It would make everything a lot more transparent. As it is, using only my limited skills of estimation, I think that their beers are pretty decent value, but that the Japanese guests are priced a little higher than elsewhere. I think this place could potentially have a recommended star on here, but I want to see how things settle down after a few months and could do with a clarification on the serving sizes. If anyone knows, please let me know. Also, they intend to have a bottle selection, which isn’t up and running yet, but which could make it even more interesting. In any case, it’s definitely worth stopping in if you are a fan of Belgian beers, or given that their beers run the gamut of styles, maybe if you are a fan of any kind of beer.

Japanese breweries recently seen on tap:
Kyoto
Ushitora
Far Yeast
AJB
Barabaric
Zakko
Yorocco

Opening Hours:
Monday-Friday, 17:00-24:00
Saturday, 15:00-24:00
Sunday, 15:00-22:00

Location/map:
代々木 2-20-16, Shibuya-ku, Tokyo

Telephone:
03-5388-5523

Links:
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Website
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Ratebeer

Post by James on the former incarnation, Cafe Hoegaarden

Cafe Hoegaarden is in the same street and only 30 seconds away from YYG. It is a two-storey building and looks pretty cool from the outside. The first floor has a counter with seven seats and a few tables and standing space. I didn’t go up to the 2nd floor this time, but I once went to a year-end-party on the 2nd floor and 35 of us fitted in easily so it is quite big. Both floors are non-smoking. They have the usual Frites with Mayonnaise and a lot more besides. The food was good.
There are 18 beers on tap. When I went one tap was Mikkeler and the other 17 were Belgian style beers. Nearly all were from Belgium but there was a Swiss beer and a French one too. The beers are split into the following categories: White, Trappist, Abbey, Saison, Lambic, Red, Golden Strong, Specials, Pilsner and Fruits. However, the majority were white beers when I was in. There are also bottles available.

Prices are a bit difficult to summarize as many beers are served in non-standard glasses and these are priced differently. The standard size is 250ml and it costs ¥900-¥950. Not cheap, but Belgian beer seldom is in Tokyo. There is also a four beer taster set for ¥1680 (not sure what size the glasses are). There was no charge and I don’t think tax was added onto the bill either.
Overall, it’s expensive but a good place if Belgian beer on tap is your thing.

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